Google Picnik--A Photo Editor's Dream

With an obvious attempt to further strengthen Picasa (Google’s own photo-editing solution), the company bought the popular online photo editing service Picnik. Seattle based Picnik and its current employees will be incorporated into Picasa department. This dream combination can prove to be the worst nightmare for other online photo services.



About Picnik
As per Picnik officials, “Our endeavor is to help everyday people break the shackles of retail photo­editing software and enjoy the freedom, ease of use, and simplicity that is Picnik.com. Picnik combines the power of desktop software with the ease and convenience of the Web. With Picnik, anyone can quickly and easily edit, enhance, share and print photos from any Internet browser (IE, Firefox, Safari, Mozilla, etc.) on any computer platform (PC, Mac, Linux)."

They further informed that Picnik delivers the one-­click auto fixes, basic editing tools and special effects as well as sophisticated photo tools. Picnik also integrates seamlessly with popular photo-­sharing sites like Facebook, Flickr, MySpace, Picasa Web Albums, Photobucket and anywhere else a user’s photos are stored.

In addition, Picnik supports image sizes up to 4000 x 4000 or a variation that is fully integrated with a wide variety of Web sites including Flickr, Facebook, SmugMug, Photobucket, MySpace, Webshots, Box.net, Picasa Web Albums and Lexmark.

Picnik plug-­ins are available for Firefox, Internet Explorer, WordPress, Movable Type and Yahoo!



The Acquisition Excitement

As per Google, this current acquisition is creating excitement within Google as well among the user community because until recently one had to edit their photos using client software on their computer but Picnik is one the first sites to bring photo editing to the cloud. In addition, using Picnik you can crop, do touch-ups and add cool effects to your photos, all without leaving your web browser.



"We're not announcing any significant changes to Picnik today, though we'll be working hard on integration and new features. As well, we'd like to continue supporting all existing Picnik partners so that users will continue to be able to add their photos from other photo-sharing sites, make edits in the cloud and then save and share to all relevant networks," says Google product management director Brian Axe in a bolg