As per a report from Springboard Research, Enterprise spending on Software-as-a-Service (SaaS) in Asia Pacific (excluding Japan) region is expected to grow at 46 percent between 2008 and 2012, pushing the market to $2.25 billion by 2012.
Additionally, other interesting find seems to be that highest SaaS penetration in Asia Pacific (excluding Japan) is amongst large enterprises (more than 1,000 employees). This has changed the popular belief that only the SMB sector is interested in SaaS based solutions. It seems the need for cost effective solutions and buzz about Cloud Computing have also driven the interest towards SaaS.
CRM Rules the Roost
It is not surprising to see that CRM is the most widely adopted SaaS application. Although CRM is currently more popular, collaboration will assume more significance in the future.
Challenges to SaaS adoption in India
The major challenges towards SaaS adoption in India seems to be:
• Lack of connectivity and low broadband penetration
• The India companies have security concerns regarding SaaS and seem hesitant about putting its information in vendor data centers.
• Insecurity in the IT department is another factor that has affected the pace of SaaS adoption. IT teams are afraid that the shift to a SaaS model will diminish their significance in the enterprise.
Conclusion
SaaS based applications are surely going to be extremely popular. Additionally, SaaS CRM will be a highly sought after solutions. There are many companies like Oracle that offers SaaS CRM which are not only cost effective but can also help to efficiently manage customer relationship management of any organization.
