Just as the industry analysts predicted the 3G tariff War has started. The telecom industry has invested a huge amount of money and to break even it will take years. But who ever starts off with the best prices, innovative services, great applications and seamless services of high quality will definitely rule the roost.
To get the critical mass will be very important. Focusing only on the elite or the urban places will not be a good idea. The services should reach even the rule places. In fact, that's where the money would be for the innovative service provider. I am more convinced about the success of mobile services in the rural area after seeing (specially in North Eastern) that people seem to prefer the mobile services rather the landline services which are in fact cheaper. The reason being the wireless connection can reach you where the wired connection cannot reach.
In the days to come, the scramble to offer the affordable yet innovative services will increase! The service providers will definitely tap both the urban and rural markets. The game will become interesting. Let's watch who comes out as the winner, and who folds up!!