Content is King

Attended a telecom event a couple of days back. The discussion was mostly around 3G and how it's going to benefit the customers as well as the service providers. Though we also felt strange talking about 3G because we would have preferred to discuss 4G, but could not help it as it was the reality for India. The whole world is talking about 4G, and we are going gaga over 3G and talking about how it will change the Indian telecom industry.

But coming back to the main topic, one participant asked me what would be the most important thing and possibly a game changer for 3G. Basically he wanted to find what would be the most service that would rack in the maximum profits. I instantly replied, 'content'.

Content will definitely be crucial for the service providers. Hence, associating with the content providers will be beneficial for them. Look, applications, service quality and other such things will be similar and there will hardly be any fundamental differences. But content will definitely be a game changer. So bank on great content---written, video, music and games!!