I have always supported content localization as a great tool to reach all your target audience. It's of course not an easy way to go, but that's the way we should take if we want to be a global success and reach the global market.
Read an rather interesting post on the same at ComputerWorld. Check it out: The Case for Content Localization
Read an rather interesting post on the same at ComputerWorld. Check it out: The Case for Content Localization