In a direct competition to Amazon’s Kindle, Barnes & Noble, the world’s largest bookseller, today expanded its digital reading offering with the All-New NOOK, The Simple Touch Reader.
As claimed by the company, the NOOK has the following attractive features:
- Best Battery Life Ever – Up to an Incredible Two Months on a Single Charge
- Ultra-Light and Compact for Optimal Portability, Lighter than a Paperback
- Full Touchscreen with E Ink® Pearl Display Technology for Reading Anywhere
- Optimized Display Performance Offers 80 Percent Less Flashing than Any Other eReader for the Most Immersive Reading Experience
- The Most Intuitive, Easy-to-Use eReader for Everyone
- Barnes & Noble Expert Recommendations
- Plus the Most Social Reading Experience with NOOK Friends
- You can read seamlessly, accessing the NOOK Library and sync the last page read across their NOOK devices and their favorite mobile and computing devices using Barnes & Noble’s free line of eReading software (www.bn.com/freenookapps).
- You can personalize your device with one of Barnes & Noble’s screen savers or transfer personal photos (JPG, PNG, BMP and GIF) to make NOOK your own, and choose from a complete line of exclusive, new NOOK accessories (www.nook.com/accessories). You can also create personalized My Shelves to organize their NOOK Library and group reading content similar to their bookcase.
- Using NOOK Friends, you can check out book recommendations from friends and what they have posted about their current read, swap recommendations, share reading status, favorite quotes, and much more. Through Twitter® and Facebook® integrations, right from your current book, you can tweet the title you are reading, post on their Facebook wall and see what their NOOK Friends “like” on Facebook. With Barnes & Noble’s exclusive LendMe® technology, you can also lend eligible books to your friends at no cost for 14 days, and see and request to borrow friends’ LendMe books.
