Check out Want a social enterprise? You'd better be in the cloud by Glenn Weinstein CTO and co-founder of Appirio.
He begins on the right track:The notion of building a “social enterprise” is taking root in customer relationship management (CRM) circles lately. A social enterprise, according to Salesforce.com CEO Marc Benioff, has three primary characteristics:
He begins on the right track:The notion of building a “social enterprise” is taking root in customer relationship management (CRM) circles lately. A social enterprise, according to Salesforce.com CEO Marc Benioff, has three primary characteristics:
- Employees are connected to customers and prospects through public social networks, such as LinkedIn and Twitter.
- Employees collaborate internally by means of a private social network
- Enterprise applications themselves are “social,” which means that a system can post updates to, or consume data from, a social media stream
You can't help but agree with his view-points whic h can prove invaluable for the CIOs. As he pointed out, "The real opportunity here for the CIO is to jump into the breach and prove that IT can provide value by organizing technology in support of these social phenomena. It’s not enough to trust that your helpdesk personnel are subscribing to the right Twitter hashtags. You’ve got to provide real support, in a way that only IT can, by stepping up your CRM game, by owning and deploying social network tools, and improving your enterprise apps to tap into these social tools".
Do read the whole article to great a fanstatc insight:
