Are you a Cloud re-seller or a channel partner to a Cloud provider? Well then, it is time for you to move your focus from simple reselling of cloud products and services—to providing value added services to the customers. Many of the resellers have indeed moved their focus and are providing a value---but they are very few. The clear message that is bound to hit you with a bang in 2012 -- You are of no use to the Cloud customers!
The Cloud customers can directly engage with the cloud providers, and start using the products and services directly. Remember that customers will use the internet to gain access to cloud solutions, and that make you negligible.
But resellers can definitely still add value if they can provide benefits and advantages that is usually not found in-house. So Resellers pull up of your socks, learn extensively about the cloud and move away from the comfort zone of being the go-between the providers and the direct customers. The market of Cloud 2012 will see what benefit you offer, or you will end up folding your business.
So your mantra and big question in the Cloud era should be – What value can you offer?
The Cloud customers can directly engage with the cloud providers, and start using the products and services directly. Remember that customers will use the internet to gain access to cloud solutions, and that make you negligible.
But resellers can definitely still add value if they can provide benefits and advantages that is usually not found in-house. So Resellers pull up of your socks, learn extensively about the cloud and move away from the comfort zone of being the go-between the providers and the direct customers. The market of Cloud 2012 will see what benefit you offer, or you will end up folding your business.
So your mantra and big question in the Cloud era should be – What value can you offer?
