It is interesting to see how Marketing Public Relations (MPR) is becoming so popular in India, and fast catching on with various organizations. MPR via press releases have been a normal mode since long, but via events are not that old and seem to catch the fancy of the consumers as well as the providers. Recent example is the Apsara Award where the Chevy cars were being shown and introduced at the same platform where the biggies of the entertainment industry were been awarded. After effects of that function was that people not talked about the winners but the flashy cars too.
What is MPR?
Marketing is all about the promotion of a specific product or service of the company, while Public Relations is about the image of the company; and when you join both of them together, you come up with this potent solution called MPR
For the starters, MPR is actually a form of advertisement but not through the traditional mode but via press releases and public events etc. Often time it is deemed as a more powerful tool as the information comes directly from the company and usually has a byte of the top guys in the company which seems more credible because you would prefer to listen to the head honchos of the company rather than listening to some actors mouthing some dialogues.
MPR is Free
MPR most often does not cost you anything, but it can gain more eyeballs than the traditional mode of advertising. Getting the head-honchos of the company talking on the talk shows about the company and its products is not only a powerful tool to communicate directly to the people but you do that without spending a single penny.
In addition, the press releases can get an organization’s message about a solution or a service out for free.
MPR Effective To Fight Bad Press
Holding a press conference or an event to fight any bad or negative coverage about the company, explaining in a talk show about any bad news regarding the company or its products, and publicly confronting any bad press about the company—are great ways to regain the trust of consumers as well as maintain the good image of the company. All these shows that MPR can be a great tool if used effectively, and it can not only make the public aware of an organization and its products but can also keep the trust of the consumers intact.
